Welltok

Designing a scalable design system for B2B & B2C product portfolio

Designing a scalable design system for B2B & B2C product portfolio

Project type

Project type

Web, Mobile (iOS/Android)

Web, Mobile (iOS/Android)

Company

Company

Welltok

Welltok

Location

Location

USA

USA

Industry

Industry

Healthcare

Healthcare

Role

Role

Senior Product Designer

Senior Product Designer

Date

Date

2020-2021

2020-2021

The challenge

The challenge

There is not a cohesive design experience for users and designers spend time rebuilding similar components

With 7 acquisitions by Welltok between 2010 and 2018 clients using Welltok's products don't have a cohesive design experience. Additionally, there were few core components built for reuse for either designers or developers to rely on as a source of truth, losing both time and consistency.

The solution

The solution

A scalable design system of components with documentation that can create a cohesive design experience for internal and external users as well as streamline development work.

As both projects evolved, I was able to expand on components beyond immediate use and relied heavily on our design system documentation for communication with developers so I could streamline both time and Figma design files.

Current context

Current context

The challenge throughout the early stages of the project and design system were to ramp up quickly to define & standardize a working design system for both designers and developers to refer to maintain consistency and increase efficiency.

Design assets when I began at Welltok

Auditing and prioritizing

Auditing and prioritizing

The definition and documentation of the design system were still relatively exploratory at the beginning of this project but as a redesign of the entire consumer-facing product CaféWell was prioritized, as the senior designer, I pioneered all-new styles, components, and patterns for the updated user experience by evolving our design system, Elevate.

Early organization and prioritization of Welltok's first design components

Building UI components

Building UI components

When building out new components & patterns there were several things that were considered for each new addition to the library:

  • Accessibility

  • Scalability & flexibility

  • Functional

  • High visual quality

  • Mobile responsive (to both web & native iOS & Android)

Design impact

Design impact

As the component library on Figma grew, design efficiency increased, I was able to focus on higher level UX design flows instead of recreating components across pages or responsive sizes.

Documentation

Documentation

Creating clearly labeled Figma files to organize all components in a shared & public space on Figma helped teams grow familiar with existing components, their build status, and leave feedback.

I also began to document the guidelines and uses of the elements in Zeroheight, an online document accessible by anyone in the company. This document served as an invaluable resource for myself and the developers as we collaborated to build these components out on CaféWell as they were able to inspect spacing, size, color, accessibility considerations as well as expected behavior.

Implementation and impact

Implementation and impact

I worked closely with developers to build out many functional components that appeared in CaféWell’s redesigned UI & UX experience and beyond. We continued to collaborate on additional HTML/CSS/JS components for all variants so that they could be documented on Zeroheight to ensure continued proper adoption beyond the Product Team.

I also generated a backlog of prioritized components and patterns to build out in Figma and document on Zeroheight based on upcoming needs in future iterations.

This design system was a continued & ongoing project and many of the components were adopted by other designers on the team in other Welltok products.

Designed © 2025

Designed © 2025

Designed © 2025